Which persona are you? The professional or the human?

As I started building the image of our office and presenting the specialized services we offer, I reached two problems: what to publish and through which channel. I did research, had a few arguments with AI, and started experimenting. That’s when I realized that throughout my professional life, one thing always concerned me: through which channel I communicate.

From my professional and social circle, I understood that many of us had – and still have – the same question.

It began with email. Personal emails either start with koutaspoe85 or become filled with spam from the days when we shared them for discounts. A new email had to be created, one where the professional persona would “live.” Then came social media. Personal accounts became professional, company profiles were opened, and administrators were assigned. The goal was to communicate what we needed: sales.

Create profiles, upload links up and down, talk to marketers, write the bio properly. And this is how the journey of every business begins.

Small businesses, especially those with up to 10 employees, are slowly realizing that their professional identity must be visible; that customers no longer open a door to see what’s inside. They see an image and hear someone speaking about their needs.

The persona that communicates this is the human speaking through the professional.

This requires basic marketing rules, guidance, and research. You must know who you’re addressing and answer a series of marketing questions. As sales grow, as the company grows and ambitions rise, the questions do not change — the answers evolve.

Of course, you will also need other tools: IT systems, an accountant who advises beyond data entry, a lawyer who responds, and a team that understands your purpose.

One example is SOLO — a clothing store that has been our client for many years, and whose growth we have supported. It could have remained “a shop that sells clothes.” But it understood that customers don’t just want to buy. They want guidance to find something that suits them and makes them feel good.

The store invested in this. It brought a wide variety of clothing, created a team of experienced salespeople who try to make you feel good with what you buy, not feel like you’re just leaving your money for an unavoidable expense.

They don’t sell trousers.

They sell confidence.

What you sell is not your merchandise.

It is the feeling of fulfillment you give your customer. And the shift you make from one persona to another will be an introspection that makes you better.

About ACNT

ACNT covers every accounting and financial need for businesses and individuals, specializing in bookkeeping, tax preparation, and CFO services.

With over 35 years of experience and a team of seasoned professionals, we provide proactive support, accurate guidance, and high-quality solutions tailored to each client’s specific requirements.

We focus on the fields of cryptocurrencies and stocks, start-ups, construction companies, manufacturing businesses, and commercial/import-export enterprises.

We continuously stay updated on industry developments so you can focus on growing your business, confident that your tax and financial matters are in good hands.

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